Looking for Boston Beer Sun Cruiser Lemonade and Vodka expansion details? I get the frustration—here’s a concise, shopper-focused briefing with launch timing, flavors, ABV, formats and where to check for local stock.
Quick summary: what launched, when and product specs
Press date: Feb. 05, 2025. Boston Beer expanded its Sun Cruiser line with Sun Cruiser Lemonade & Vodka — a bubble-free blend made with real lemonade and premium vodka positioned as a light, lower-calorie summer RTD. Each 12-ounce can is 4.5% ABV, contains about 100 calories and roughly 1 gram of sugar. The company says the product will be sold in 45 states and is being supported as a national growth driver following the brand’s 2024 regional debut.
Available flavor SKUs and pack formats:
- Flavors: Lemonade, Pink Lemonade, Strawberry Lemonade, Lemonade + Iced Tea.
- Formats: 8-pack of 12-ounce cans, 700 ml single bottles, and 24-pack loose cans.
This expansion arrives alongside a marketing and distribution push — national TV and digital ads in 2025, an expanded Sun Cruiser sales team and a brand ambassador program — all intended to accelerate the rollout beyond the initial regional launch.
Availability, rollout markets and distribution notes
Boston Beer is framing this as a national retail rollout in 2025, but the company has not published a retailer-by-retailer list or market-by-market launch calendar. Management has signaled a focus on the largest U.S. metro areas (about 30 metros that represent roughly 70% of demand) rather than a strictly uniform nationwide drop.
The brand’s paid TV effort includes a 15-second Big Game commercial titled “Let the Good Times Cruise,” airing in select media markets:
- Boston, Denver, Detroit, Kansas City, Las Vegas, Miami, Milwaukee, Minneapolis, San Diego, Tampa.
What to expect: distribution momentum is real — the brand tripled points of distribution year-over-year in the prior summer and is the top-selling tea-and-lemonade RTD by volume and multipack sales in New England — but local shelf presence may vary. The announcement does not list national chains or specific state rollouts, so availability will likely expand in waves.
Tasting profile and serving suggestions
Sun Cruiser Lemonade & Vodka is described as light, refreshing and bubble-free, crafted for casual, outdoor and game-day drinking. Expect a straightforward lemonade-forward aroma with clean vodka notes; the Strawberry and Pink Lemonade variants skew fruitier but remain low on sweetness given the 1 gram sugar claim per can.
Serving ideas:
- Serve chilled over ice for a simple, bright summer drink.
- Add a citrus wheel or fresh strawberries to elevate the can as a single-serve cocktail.
- Mix one can with a splash of club soda for a slightly spritzed option, or use as the base for a light pitcher cocktail (stir with chilled white tea or a fruit purée).
These are practical, low-effort ways to confirm flavor and quality without needing bartender-level prep.
Price signals, buying tips and what’s still unknown
Boston Beer did not provide MSRP or suggested retail pricing in the announcement. The release also omitted a detailed retailer list and direct online purchase links, so price and local availability will depend on each retailer or distributor.
Practical next steps to locate stock and pricing:
- Check multipack sections in major grocery and big-box retailers in your metro area.
- Ask store buyers or your local beer wholesaler/distributor for SKU availability and expected ship dates.
- Watch the brand’s national and digital ads and local store flyers in the Big Game markets listed above.
Why this matters: without MSRP and retailer listings, shoppers should expect variable shelf prices; multipacks often offer the best per-can value versus singles.
Conclusion
Boston Beer’s Sun Cruiser Lemonade & Vodka expansion (announced Feb. 05, 2025) brings four lemonade-forward SKUs at 4.5% ABV and roughly 100 calories per 12-ounce can into wider distribution across 45 states, supported by a Big Game ad and a strengthened sales push. The product is positioned for easy, low-calorie summer drinking, but shoppers should note missing specifics on exact store rollouts and pricing. To find it quickest, focus on major metro retailers, ask local distributors, and keep an eye on stores in the listed ad markets for initial availability.
