Grey Cannes Lions 2025 Stella Artois wins big with bold outdoor prints

I know you need a fast, verifiable answer — Grey Cannes Lions 2025 Stella Artois outdoor print awards appear confirmed in winners excerpts, but high-res assets and jury citations are still missing; here’s what we know and the exact next steps.

Quick verification: headline facts first

Available Cannes Lions winners excerpts and press summaries show Grey (London) scored Gold Lion wins in the Outdoor category for Stella Artois. Multiple sources list Stella Artois — Grey among the Outdoor Golds, with reported titles including PROTECTOR OF THE CHALICE, THE SIP OF SANCTUARY and HAPPINESS WITHIN CHAOS. A second winners extract specifically names Grey London’s entry “Claustrobars” for Stella Artois as a Gold winner. Taken together, Grey’s Stella Artois work accounts for at least three Golds in the Outdoor Gold lists provided.

Context and festival metrics from the same excerpts:

• Outdoor entries: 1,987
• Award totals (Outdoor excerpt): Grand Prix 4, Gold 13, Silver 25, Bronze 35, Shortlists 123
• Winners announced: 16 June 2025

Important confirmation detail: Grey’s Stella Artois won Gold(s), not Grand Prix. Two Outdoor Grand Prix called out in summaries were KitKat’s “Phone Break” (VML Czechia) and the Olympic Games Opening Ceremony Paris 2024 (Paname 24). Jury president Keka Morelle’s commentary appears in the excerpts for KitKat, but no jury citation specific to Stella Artois is present in the provided text.

Transitioning to what that means for your press/portfolio work: the award outcome is clear in multiple excerpts, but several portfolio-critical assets and statements are not present and must be requested.

What’s missing (and why it matters)

The excerpts validate the award level and some entry titles, but lack the elements you routinely need for press releases, award entries and portfolio pages:

• No jury citation or rationale for Stella Artois entries — this undermines context when pitching the win or explaining creative merit.
• No high-resolution print assets, case film, or stills — essential for press kits, award pages and social assets.
• No full creative credits (directors, creative directors, production companies) — necessary for legal attribution and portfolio credit lines.
• No campaign strategy, placements or measurable performance metrics (reach, engagement, sales impact) — these are core when demonstrating business impact.

Because sources are fragmented, relying on the winners excerpt alone risks incomplete or inaccurate press materials. Next steps should prioritize official confirmation and asset requests.

Fast verification and asset-request checklist

Please use this checklist to secure publishable, verifiable materials from the festival and agency/brand PR teams.

• Confirm official listings on the Cannes Lions winners page and retrieve the festival’s Outdoor winners press release and PDF of winners.
• Request from Grey London and Stella Artois PR: official press kit with high-resolution print files, case film or stills, and usage permissions.
• Ask for the jury citation or a line from the Cannes jury specific to the Stella Artois entry and the precise creative credit line (agency, creatives, director, production company).
• Request campaign performance metrics: placements, reach/impressions, engagement, OOH footfall or sales impact if available.
• Obtain written permissions and metadata for every visual asset for portfolio/press licensing.

These steps prioritize authoritative festival confirmation and then agency-supplied assets that clear the common pain points of fragmented or paywalled sources.

How to assemble a tight press/portfolio package

When you have assets and approvals, structure the release or portfolio entry to answer editors and jurors immediately: award level, credit, concept, jury rationale, outcomes, and assets.

• Headline: award outcome and exact category (e.g., “Gold Lion — Outdoor, Cannes Lions 2025”) plus the official creative credit line.
• One‑sentence concept summary: the campaign idea and primary creative hook (keep concise and evocative).
• Jury citation: verbatim if provided by Cannes or the festival press release.
• Measurable outcomes: placements, reach/impressions, engagement lift, and any sales or brand KPI impact.
• Assets: high-res print images, case film (with timed captions), stills and approved captions/credits for each asset.

Presenting this way solves the typical pain points: it replaces fragmented reporting with a single, verifiable package that editors and award databases can rely on.

Takeaway

Excerpts from the Cannes Lions Outdoor winners confirm Grey’s Stella Artois work won multiple Gold Lions in 2025 (titles reported include PROTECTOR OF THE CHALICE, THE SIP OF SANCTUARY, HAPPINESS WITHIN CHAOS and Claustrobars). Festival context shows Outdoor received 1,987 entries and 13 Golds were awarded on 16 June 2025. However, the excerpts lack jury citations, high-res assets, full credits and performance metrics — so for press or portfolio publication you should first verify the official Cannes winners list and then request a press kit, jury quote and measurable results from Grey London or Stella Artois PR. Follow the checklist above to resolve the common verification and asset gaps quickly and securely.